Scott Marshall

About Scott Marshall

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So far Scott Marshall has created 3 blog entries.

Email Marketing Metrics

Here are some guidelines for email marketing metrics with respect to prospect-development types of emails targeting IT professionals.  If your campaign falls into this range, you are meeting industry standards.

Unique open rate: 10 to 20% after 3 blasts
Click-thru rate:  2 to 5% (based on the unique open rate)

It’s important to keep these metrics in mind […]

By |January 24th, 2014|Uncategorized|0 Comments

Recipe for a Great Event

Events can be effective ways for organizations to build pipeline.  A well designed event featuring a topic that has educational interest with your target audience can draw important prospects into a dialog with you and ultimately into your pipeline.  We’ve run over 50 of them in the past year and can offer this “recipe” for […]

By |January 24th, 2014|Uncategorized|0 Comments

Growth of Word Press

Xactlyit embraces Word Press as our principal web design framework and there are a lot of good reasons for it.  This includes time to stand-up your site, cost, flexibility, the fact that there are hundreds of stunning themes available to use, and that they are increasingly customizable with plugins. Not to mention hosting portability, built-in blogging, SEO […]

By |January 17th, 2014|Uncategorized|0 Comments