Marketing Automation – Where Does it Add Value?

Marketing Automation may take many forms – from cloud-based email blasting tools, to CRM systems, to web capture forms and and lead-scoring. Each form of marketing automation has its place, but it is important to […]

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Email Marketing Metrics

Here are some guidelines for email marketing metrics with respect to prospect-development types of emails targeting IT professionals.  If your campaign falls into this range, you are meeting industry standards.

Unique open rate: 10 to 20% […]

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Recipe for a Great Event

Events can be effective ways for organizations to build pipeline.  A well designed event featuring a topic that has educational interest with your target audience can draw important prospects into a dialog with you and […]

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Growth of Word Press

Xactlyit embraces Word Press as our principal web design framework and there are a lot of good reasons for it.  This includes time to stand-up your site, cost, flexibility, the fact that there are hundreds of […]

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