Here are some guidelines for email marketing metrics with respect to prospect-development types of emails targeting IT professionals. If your campaign falls into this range, you are meeting industry standards.
Unique open rate: 10 to 20% after 3 blasts
Click-thru rate: 2 to 5% (based on the unique open rate)
It’s important to keep these metrics in mind […]
Events can be effective ways for organizations to build pipeline. A well designed event featuring a topic that has educational interest with your target audience can draw important prospects into a dialog with you and ultimately into your pipeline. We’ve run over 50 of them in the past year and can offer this “recipe” for […]
Xactlyit embraces Word Press as our principal web design framework and there are a lot of good reasons for it. This includes time to stand-up your site, cost, flexibility, the fact that there are hundreds of stunning themes available to use, and that they are increasingly customizable with plugins. Not to mention hosting portability, built-in blogging, SEO […]
