Who Is PURVIS Systems?

PURVIS Systems, based in Middletown, RI, has been a client of Xactlyit since 2009.  The Public Safety Division of PURVIS develops, integrates and modernizes reliable technology and communications solutions that support the life-critical missions of Public Safety organizations, and have been doing it for nearly four decades.

Our Challenge

During the early days of our relationship, PURVIS worked solely with Xactlyit’s telemarketing-driven business development practice. Outstanding sales growth has been achieved over the last three years, with Washington, DC, Boston, and Charleston County, SC coming online as new accounts.  Our relationship with PURVIS has expanded to where PURVIS now utilizes Xactlyit on a full-service basis across the marketing spectrum. Our most recent challenge with PURVIS was to assist in the launch of its public safety division, creating an identifiable image for PURVIS, consistent with its positioning as a national leader in public safety technology, but without too strong a departure from its corporate parent identity.

Approach

PURVIS’ corporate parent utilizes a blue and orange color scheme that we retained in order to ensure a “family” look and feel to the new work. Client wanted a simple, clean, but dynamic approach that firmly positioned the public safety division as a modern technology company. Further, they wanted this new branding expressed on the web, in their collateral, email, and presentation materials.

Web Development

As PURVIS was concerned about being able to make simple web site adjustments on a self-serve basis, as well as deliver a web presentation that would work as well in mobile devices as on desktops, Xactlyit chose Word Press as the development platform, the leading content management system. We were able to create a site structure that addressed PURVIS’ goals, and also create a dynamic, interactive site that sets a new and more vibrant image for the company.

Email and Collateral

You’ll note from the main image on this page that the design connections between the web, solution collateral, and email are strong, while enabling the individual content to be fully conveyed without compromise to the message. The overall design approach also gives PURVIS a differentiable identity from its competitors in public safety.