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Lead Generation Results Should Inform Market Research and Product Management
The Market Research and Product Management functions at many of today’s technology companies are spending [...]
How to Treat Your Marketing Database as a Strategic Asset
In a world that has gone absolutely berserk over futuristic MarTech – particularly solutions that [...]
Three Ways to Better Align Marketing Campaigns with Corporate Goals
Marketers have little difficulty finding agencies that can generate leads, promote events, and deliver on [...]
How B2B Tech Marketers Are Using Microsites in New Strategic Ways in 2019
It’s been an exciting 2019 so far, as B2B technology marketers are getting more strategic [...]
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Lead Generation Results Should Inform Market Research and Product Management
The Market Research and Product Management functions at many of today’s technology companies [...]
How to Treat Your Marketing Database as a Strategic Asset
In a world that has gone absolutely berserk over futuristic MarTech – particularly [...]
Three Ways to Better Align Marketing Campaigns with Corporate Goals
Marketers have little difficulty finding agencies that can generate leads, promote events, and [...]
How B2B Tech Marketers Are Using Microsites in New Strategic Ways in 2019
It’s been an exciting 2019 so far, as B2B technology marketers are getting [...]
Recent News Date On Side Style
Lead Generation Results Should Inform Market Research and Product Management
The Market Research and Product Management functions at many of today’s technology companies are spending hundreds of thousands, even millions, of dollars on big data and analytics [...]
How to Treat Your Marketing Database as a Strategic Asset
In a world that has gone absolutely berserk over futuristic MarTech – particularly solutions that leverage AI and big data – marketers must remain grounded to deliver [...]
Three Ways to Better Align Marketing Campaigns with Corporate Goals
Marketers have little difficulty finding agencies that can generate leads, promote events, and deliver on other tactical programs. Yet, the ultimate success of many marketing campaigns often [...]
How B2B Tech Marketers Are Using Microsites in New Strategic Ways in 2019
It’s been an exciting 2019 so far, as B2B technology marketers are getting more strategic and creative in their use of microsites. For years, they have asked [...]
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Lead Generation Results Should Inform Market Research and Product Management
The Market Research and Product Management functions at many of today’s technology companies are spending hundreds of thousands, even millions, of dollars on big data and analytics to better understand customers and prospects. Yet, much [...]
How to Treat Your Marketing Database as a Strategic Asset
In a world that has gone absolutely berserk over futuristic MarTech – particularly solutions that leverage AI and big data – marketers must remain grounded to deliver tangible results today. Not that you should shun [...]
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Lead Generation Results Should Inform Market Research and Product Management
The Market Research and Product Management functions at many of today’s technology companies are spending hundreds of thousands, even millions, of dollars on big data and analytics to better understand customers and prospects. Yet, much of the data and answers they seek are already collected and synthesized by their own marketing program teams as they perform lead generation campaigns – they [...]
How to Treat Your Marketing Database as a Strategic Asset
In a world that has gone absolutely berserk over futuristic MarTech – particularly solutions that leverage AI and big data – marketers must remain grounded to deliver tangible results today. Not that you should shun innovation, but recognize that your executive and sales stakeholders need you to continue delivering great results from the proven tools you already have. For many, the [...]
Three Ways to Better Align Marketing Campaigns with Corporate Goals
Marketers have little difficulty finding agencies that can generate leads, promote events, and deliver on other tactical programs. Yet, the ultimate success of many marketing campaigns often falls short of corporate goals and expectations. The cause – a disconnect between campaign stakeholders. Here’s an example: the marketing manager of a technology startup hires an agency to generate 50 sales qualified leads [...]
Lead Generation Results Should Inform Market Research and Product Management
The Market Research and Product Management functions at many of today’s technology companies are spending hundreds of thousands, even millions, of dollars on big data and analytics to better understand customers and prospects. Yet, much of the data and answers they seek are already collected and synthesized by their own marketing program teams as they perform lead generation campaigns – they [...]
How to Treat Your Marketing Database as a Strategic Asset
In a world that has gone absolutely berserk over futuristic MarTech – particularly solutions that leverage AI and big data – marketers must remain grounded to deliver tangible results today. Not that you should shun innovation, but recognize that your executive and sales stakeholders need you to continue delivering great results from the proven tools you already have. For many, the [...]
Three Ways to Better Align Marketing Campaigns with Corporate Goals
Marketers have little difficulty finding agencies that can generate leads, promote events, and deliver on other tactical programs. Yet, the ultimate success of many marketing campaigns often falls short of corporate goals and expectations. The cause – a disconnect between campaign stakeholders. Here’s an example: the marketing manager of a technology startup hires an agency to generate 50 sales qualified leads [...]
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