Channel Marketing for IT Companies

High-Performance Partner Programs

Xactlyit has years of experience designing high-impact partner programs and understands the nuances of single-tier versus two-tier distribution, how to architect effective discount policies, deal registration processes, and employ incentive-based rewards programs. We can carry the program design work through to creation of collaterals – both electronic and hard-copy. Or maybe your needs run to some new enablement materials.  We can help with sales guides and measurable media options that can accelerate partner learning while reducing the support load on systems engineering. Our domain expertise spans a wide range of IT disciplines making us comfortable with the development of messaging, content and copy throughout the project.

Channel Strategy

Tap into our expertise to optimize the productivity of your business partnerships.  We work at both the strategic and tactical levels to achieve results. We’ll identify programs that can help you meet your goals, are consistent with your existing corporate strategies, and operate at multiple levels of the partner-cycle, from recruitment and enablement to lead generation and pipeline development.

Partner Marketing

Xactlyit is adept at working across a supplier’s partner community to develop and orchestrate enablement and demand generation programs that benefit those partners. Our project managers are channel-savvy and work directly with our clients’ business partners on collaborative initiatives. As an organization, we can work the full spectrum of initiatives – from helping build new collateral, to designing a collaborative web portal, to running road shows.

Partner Recruiting

If you are in the business of working with channels, chances are you need more quality partners to grow your business.  Xactlyit can help you establish new partner relationships – whether you are looking for reseller, integrator, OEM or alliance type organizations. Our prospect database includes around 20,000 channel “entities” that can be segmented to match your needs.  What’s more, we can design and execute highly productive recruitment activities, leveraging our program development expertise, market awareness techniques, and telemarketing resources.

Channel Versatility

Whether it is working with you to improve your partner relationships or “digging in” with your channel partners to build end-user business, we are uniquely positioned to help you achieve success.

What Clients Say

We hired Xactlyit to help us refresh our partner program materials, which had become out of date.  They quickly grasped the goals of our organization and built a range of valuable materials that have helped us get to the next level in our partner program.
Bryan House, Vice President, Acquia