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The Market Research and Product Management functions at many of today’s technology companies are spending hundreds of thousands, even millions, of dollars on big data and analytics to better understand customers and prospects. Yet, much [...]

Marketers have little difficulty finding agencies that can generate leads, promote events, and deliver on other tactical programs. Yet, the ultimate success of many marketing campaigns often falls short of corporate goals and expectations. The [...]

It’s been an exciting 2019 so far, as B2B technology marketers are getting more strategic and creative in their use of microsites. For years, they have asked us to develop microsites as part of their [...]

For many technology marketers, lead generation campaigns meant to drive revenue through the channel frequently end with disappointing results. In most campaigns, marketers are quite adept at passing large quantities of leads (both MQLs and [...]

For years, marketers shunned telemarketing in favor of email marketing, as cold-calling received a bad rap and powerful marketing automation tools made email easier to do, even in a self-serve manner. However, many marketers have [...]