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Lead Generation Results Should Inform Market Research and Product Management
The Market Research and Product Management functions at many of today’s technology companies are spending [...]
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How to Treat Your Marketing Database as a Strategic Asset
In a world that has gone absolutely berserk over futuristic MarTech – particularly solutions that [...]
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Three Ways to Better Align Marketing Campaigns with Corporate Goals
Marketers have little difficulty finding agencies that can generate leads, promote events, and deliver on [...]
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How B2B Tech Marketers Are Using Microsites in New Strategic Ways in 2019
It’s been an exciting 2019 so far, as B2B technology marketers are getting more strategic [...]
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Why Channel Marketing Campaigns Must Focus on Lead Quality Over Quantity
For many technology marketers, lead generation campaigns meant to drive revenue through the channel frequently [...]
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4 Reasons Why Email Marketers are Re-Embracing Telemarketing
For years, marketers shunned telemarketing in favor of email marketing, as cold-calling received a bad [...]