September 12, 2019
Lead Generation Results Should Inform Market Research and Product Management
The Market Research and Product Management functions at many of today’s technology companies are spending hundreds of thousands, even millions, of dollars on big data and analytics to better understand customers and prospects. Yet, much [...]
August 9, 2019
How to Treat Your Marketing Database as a Strategic Asset
In a world that has gone absolutely berserk over futuristic MarTech – particularly solutions that leverage AI and big data – marketers must remain grounded to deliver tangible results today. Not that you should shun [...]
Three Ways to Better Align Marketing Campaigns with Corporate Goals
Marketers have little difficulty finding agencies that can generate leads, promote events, and deliver on other tactical programs. Yet, the ultimate success of many marketing campaigns often falls short of corporate goals and expectations. The [...]
July 15, 2019
How B2B Tech Marketers Are Using Microsites in New Strategic Ways in 2019
It’s been an exciting 2019 so far, as B2B technology marketers are getting more strategic and creative in their use of microsites. For years, they have asked us to develop microsites as part of their [...]
Why Channel Marketing Campaigns Must Focus on Lead Quality Over Quantity
For many technology marketers, lead generation campaigns meant to drive revenue through the channel frequently end with disappointing results. In most campaigns, marketers are quite adept at passing large quantities of leads (both MQLs and [...]
June 19, 2019
4 Reasons Why Email Marketers are Re-Embracing Telemarketing
For years, marketers shunned telemarketing in favor of email marketing, as cold-calling received a bad rap and powerful marketing automation tools made email easier to do, even in a self-serve manner. However, many marketers have [...]